The moment you open the website, the words Horror Adult Content Appear. The blood on the dress of the angel leaves no doubt as to the kind of reader the author is trying to attract.
He follows the correct formula for an author focused on growth by having his reader magnet in a prominent position, offering readers a free sneak peek at the book. As a bonus to true horror fans, he has a link to his blog with some of his “Horrific Notes” for fans.
A great website is not the only thing an author needs to be successful, but it definitely helps. Let’s delve a little deeper into this author’s website so you can learn from some key elements that you need for your author’s website.
A well-designed website has content that is well organised in a logical fashion. The Tormented Series Website clearly shows where to go next and what is available on that page. The themed colour flow means that the reader’s eye easily flows from one place to the oyster without disrupting conflicting colours.
Branding is about the image readers get of who you are as an author and what your books are about. It is not just about your logo or colours. The Tormented Series website uses the colours, types of images and font to communicate with readers that this is a graphic horror book.
Your website is a great place to get to learn about the author, but it should also help you to sell books. A sales or marketing funnel is a process that leads new visitors through a series of easy to take steps until they become buyers. The Tormented Series has a reader magnet to get new readers onto his mailing list and he also has links so that new readers know where to buy his books.
Are you on Amazon or Goodreads? These essential book pages should appear on your website. They are a way of helping superfans to find your books. If you are new to the author world, then make sure you get a free Goodreads account. It is a social book social cataloguing website that allows individuals to search its database for books, quotes and reviews. You can add your book links onto it and this gives the reader an easy way to find your book, post reviews and share your book details with other fans. A great resource is to link your reviews to your books as well. The Tormented Series author website links to the author’s Amazon Page as well as to the author’s Goodreads page. As an active TikTok user, he has links to his videos.
Search Engine Optimisation means making your author website more likely to come up in the top results in relevant Google searches. Over 50% of all traffic online comes from search engines, so if you are not paying attention to search engine optimization for your author website, you are limiting the amount of visitors that will arrive at your site.
There are 3 important rules for SEO success:
Write relevant content for your readers.
Optimise it for your keywords.
Get others to link back to it.
Creating amazing content means content that is the best answer to search queries on the whole of the internet. Take some time to research what questions fans are asking about your genre. Sometimes it means sitting down and writing a couple of thousand words to get your author website noticed by Google.
If you post your content yourself on a WordPress site, use SEO plug in to help you with developing your SEO.
Getting other websites to link back to your author website is an important ranking factor to Google that your author site is important. These links from other sites to yours are called “backlinks”. So add your website links to your Facebook page, your Goodreads page, on your YouTube channel and if bloggers are featuring your books, ask them to add your website link as well.
The Tormented Series has a blog with Horrific notes, extracts from the author’s books and some video content. Author websites that have a lot of interesting content keep people on them longer. This means that they’re spending getting to know you and your work, and the more likely they are to subscribe to your newsletter. Once you have them on your newsletter, remember to send regular newsletters so that when you launch your next book, they are more likely to buy it. Your fan resources work closely with your SEO and your funnel. The Tormented Series has integrated his website with his newsletter, sign up and send weekly newsletter to fans.
Books Author Sells
A website has to direct readers to where to buy your books. Update this section every time you get into a new retailer.
Now that you have learned a bit more about this author’s website, you can buy his books on Amazon.
Or you can contact him via his website.
PRO TIP: Send out regular newsletters to people who have signed up via your website.
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Hello, I am Kim Vermaak
I spent most of my adult life helping other companies build their dream and their brands.
After I turned 40, I wondered if there was more to life than taking
care of children and slaving away to earn a living.
I wanted to create a legacy for my children and the next generation. I found that through my books I could celebrate who I am as well as teach others to earn a living through their writing.
Being an author is not a hobby. It is a business, and it is my passion to teach authors how to thrive in that business. I look forward to seeing your book business grow.
Your Book Whisperer