Whether you’ve recently published your first book or have written many over the years, author marketing is a key factor in having a successful book. With the right strategy and tools, you can reach more readers and increase your sales. Discover five easy steps to building an effective author marketing plan.
Set Goals for Your Author Marketing Plan
Before you jump into creating your marketing plan, it’s important to define some goals first. Set realistic expectations on what you want to achieve with your marketing efforts. Maybe you want to increase book sales, reach a certain number of followers on social media, or just increase the overall visibility of your book. Make sure that your goals are measurable and attainable. Once you have set your goals, you’ll be ready to move on to the next step.
Know Your Audience and Create Content to Reach Them
Creating content tailored to your readers isn’t just a great way to reach more people; it also shows that you’re engaging with your readers on a deeper level. Before creating your content, try to get an understanding of who is likely to buy and read your book, and create content specifically targeting them. For example, if your book is about college life and saving money, focus on those topics when writing blog posts or creating social media graphics. That way, you can attract the right audience for your book and gain more visibility.
Analyze What Works and Make Adjustments When Necessary
Once you have implemented the marketing plan, it is important to track its progress and constantly analyze what works and what doesn’t. Look at different metrics such as website visits, social media followers, or newsletter subscribers; this will help you understand how effective your content is and make adjustments to improve its performance if necessary. Keeping an eye on your results can ensure that your efforts are resulting in more readers and a successful book launch.
Utilize Social Media Platforms to Engage Readers Online
Social media is an important part of any author’s marketing strategy. You can use platforms like Twitter, Facebook, and Instagram to connect with new and existing readers and promote your book. Utilizing the right hashtags can help to extend your reach and get your message across to more people. And be sure to interact with followers regularly for maximum engagement potential.
Take Advantage of Connections & Opportunities in the Publishing Industry
It’s important to be proactive and reach out to publishing industry connections. Doing so can help you secure reviews, book signings, interviews and other marketing opportunities. Research industry professionals that may be helpful for your particular genre, such as literary agents or publicists who can help you with media exposure. It’s also beneficial to attend conferences and join professional groups related to your area of writing in order to network with others in the industry.
There are millions of books on Amazon. That is a lot of competition for most authors but particularly for a new author who does not have a marketing or launch strategy.
Hello, I am Kim Vermaak
I spent most of my adult life helping other companies build their dream and their brands.
After I turned 40, I wondered if there was more to life than taking care of children and slaving away to earn a living.
I wanted to create a legacy for my children and the next generation. I found that through my books I could celebrate who I am as well as teach others to earn a living through their writing.
Being an author is not a hobby. It is a business, and it is my passion to teach authors how to thrive in that business. I look forward to seeing your book business grow.
Your Book Whisperer
BookSirens is a legitimate resource for authors and readers alike that can help readers find books they’ll love, while matching authors with prospective reviewers so they can get more honest reviews.